Stanley Greenberg

Stanley B. Greenberg is a founding partner of Greenberg Research and Democracy Corps, and author of America Ascendant: A Revolutionary Nation's Path to Addressing Its Deepest Problems and Leading the 21st Century.

Recent Articles

Mandela on the Campaign Trail

Jenny Warburg
Jenny Warburg Below is an excerpt from Stanley Greenberg's book, Dispatches from the War Room: In the Trenches with Five Extraordinary Leaders . In one section of the memoir, published in 2009, Greenberg, a Democratic pollster currently at Greenberg Quinlan Rosner, recounts his time parsing data for Nelson Mandela's presidential campaign. T he first time I met Nelson Mandela was in 1993. I had been invited to give a strategy workshop, with Frank Greer, to 80 African National Congress campaign organizers. As Frank and I mounted a small stage to begin our presentation, Mandela eagerly took his place in the front row. When we finished, Mandela raised his hand to ask the first question: “Mr. Greer and Mr. Greenberg, in your vast experience with modern campaigns and President Clinton, is it better to have a low building with functions spread out across a few big floors or to have a tall building with functions on each of many floors?” I was taken aback. Clearly Mandela was willing to get...

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